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Franz's Blog


Beyond the Spotlight: A Deeper Dive into Cruise Entertainment Spend by Brand and $/ALBD Intensity
Total estimated spend in my first blog post for the global Ocean Cruise Entertainment industry in 2025 has now been revised up ~15% to ~$2B
Franz Mehrfert
Dec 7, 202510 min read


How Big Is the Cruise Entertainment Industry in 2025?
Ever wondered how much cruise lines spend to keep guests entertained at sea?
In 2025, the global cruise industry will host over 37 million passengers and generate about $72.5 billion in total revenue. But what slice of that ocean-sized pie goes into entertainment — the Broadway-style shows, live musicians, comedians, and immersive experiences that define modern cruising?
Here’s a surprising answer: the cruise entertainment industry is now worth roughly $1.8 billion per year

Franz Mehrfert
Oct 20, 202510 min read
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